“If someone has a diminished budget, my goal is to figure out how I can make more money in the future, so I’m not in this position again,” continues Nick. You don’t want to do anything that gives you less opportunity to repurpose that content in the future.” “When you start taking money out of production, you start diminishing the point of most events. He sees so much more opportunity in production and marketing to make your buck stretch further. Let them enjoy their lunchtime and dive deep into conversations with people.”įor Nick, food was the only right choice. What I do is, give longer lunch breaks and send people to the local restaurants nearby. “I think that you can pass that cost onto your attendees now and that they will crave a higher quality experience and then will pay for it how they want to. He also thinks cutting food is a great way to work with a reduced budget. “Before you go to production, I’ll layer in with the food and beverage,” says Will. It’s harder to cut things with a purpose, like production.” Even though there’s less food, it’s more thematically aligned with the theme. There are also other opportunities to pull themes into F&B. I understand it has a social lubricant element, but you can overcome that with inexpensive alternatives. “I know that’s super controversial, but it’s pretty easy and probably the highest cost in the F&B (food and beverage) bubble. Here is where Nick, Deanna, Xander, and Will landed in their decisions. “We’re aware that ‘it depends.’ We’re aware that the objectives really move these decision-making pieces. Today, the three categories the crew will have to cut, keep, or improve are:īut before the crew starts making event budget cuts, Nick shares a disclaimer. However, in keeping things events related, the Brew Crew decided to revamp the game and call it “cut, keep, improve.” Of those three people, the player must choose who they would kiss, marry, or kill. If you’re unfamiliar with the old-school game of kiss, marry, kill, here’s how it works: a player reviews a list of three real or fictional people. Given the ability to choose the episode topic, he says this: “I dropped in a random idea that just popped into my mind, the PG version of kiss, marry, kill.” The idea is, “If you look at budgets being cut and your clients are looking at stripping away some of the numbers you have for specific budget items, what are the things you need to keep? What are the things that you have an opportunity to cut? And, what are some of the things that you can completely do away with?” So without further ado, let’s see what the Brew Crew would do.Ĭut, Keep, Improve (the Kiss, Marry, Kill Revamp) Thanks to Xander’s input in today’s episode, the Brew Crew is taking a gamified approach to the heavy topic of event budget cuts. There, you’ll be able to hear more about his background. He was also featured on an earlier episode of #EventIcons. Since then, he’s worked as an event planner and is now the Events Director at Tiny Seed. Our history with Xander started years ago when he worked for Endless as a freelance ghostwriter. So in this episode of the Event Brew podcast, the crew shares their thoughts on what they’d keep, cut, and remove.īut before we dive into budgets, let’s introduce our special co-host, Xander Castro. Amid industry-wide event budget cuts, global inflation, and nationwide layoffs, teams across the events industry are forced to decide which things to keep, remove, or reduce in the budget.
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